Back towards the start of this year, Lenovo announced that it would be acquiring Motorola Mobility
from Google. Motorola Mobility, the phone and gadget arm of Motorola,
would be sold to Lenovo for just under $3 billion. Motorola Mobility
would come as the latest in a string of acquisitions for Lenovo, who in
recent years has picked up IBM’s desktop and x86 server businesses,
among other major purchases.
This morning Lenovo sends word that the deal has closed, and the
acquisition of Motorola is complete. The final value of the deal has
been placed at $2.91 billion, notably just a fraction of the price that
Google purchased the complete Motorola for back in 2012.
With the closure of the deal and as part of the announcement, Lenovo
has reiterated that they intend to keep the Motorola brand and their
Chicago headquarters. The recent launch of the Moto X, Moto 360, and Motorola powered DROID Turbo have kept Motorola in the spotlight, and Lenovo seems eager to continue building off of that.
At the same time however the real challenge has just begun for
Lenovo. Motorola Mobility has been a money-losing operation for Google,
and while their launches have been high profile they’re still fighting
for a spot of stability in a market where it’s Samsung who is the
dominant (and most profitable) player. As we noted back when the
acquisition was announced, Lenovo has earned a name in being able to
turn around low margin device businesses. So if there is any chance of
Motorola Mobility being back into the black, Lenovo stands a good chance
of finding it.
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